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Experience — From the first audit to four markets on one domain.

I moved into SEO in March 2024 and have worked inside live accounts ever since: an agency portfolio of 25+ sites, more than a hundred dental builds, and a financial-services domain serving four markets. Here's what each role asked of me and what it left behind.

Available immediately · Dubai, UAE

A — Employment history

  1. May 2026 — Sep 2026

    Ahmedabad, India

    NCS GXAccounting & financial services

    • SEO ExecutiveMay 2026 — Sep 2026

    One domain, four audiences. I rebuilt the structure of a financial-services site serving the USA, Canada, Australia and a global market, and wrote for both Google and AI search.

    Organic clicks, Canada
    +191%
    Backlinks in month one
    30+
    • Led a full website restructure: site architecture, internal linking and navigation, to improve crawlability and user experience.
    • Implemented hreflang across country subdirectories (/us/, /ca/, /au/) on a single domain.
    • Researched keywords and search intent for accounting topics, including crypto taxation and crypto accounting.
    • Wrote SEO, GEO and AEO content with clear sourcing and accurate financial terminology.
    • Ran off-page work across business listings, citations and white-hat link acquisition, securing 30+ quality backlinks in the first month.
    • Built a custom WordPress plugin that adds page-specific JSON-LD schema.

    Skills used

    • International SEO
    • Hreflang
    • GEO / AEO
    • Link building
    • Schema / JSON-LD
    • WordPress

  2. Apr 2025 — May 2026

    Ahmedabad, India

    MediaNVDigital marketing agency

    • SEO ExecutiveApr 2025 — May 2026

    Agency pace, agency scale. I ran end-to-end SEO for 25+ client websites at the same time, most of them dental and healthcare practices in the USA and Canada.

    Organic traffic, ~3 months
    +120%
    Dental sites SEO-ready
    100+
    Google Business Profiles
    25+
    • Managed SEO for 25+ client websites in parallel, covering organic traffic, rankings and lead generation.
    • Restructured site architecture and internal linking on a dental & healthcare site, which led to a 120% increase in organic traffic.
    • Built on-page and technical SEO into 100+ dental websites during development, within six months, so each one launched ready to rank.
    • Ran technical audits with SEMrush, Ahrefs, Screaming Frog, Search Console and Google Analytics to fix crawl, indexing and performance issues.
    • Handled WooCommerce and ecommerce SEO: category and product pages, product schema, faceted navigation and duplicate content.
    • Optimized 25+ Google Business Profiles for clients in the USA and Canada.
    • Wrote a WordPress plugin that generates a custom sitemap. The agency still uses it.
    • Mentored new team members on SEO, AI-assisted workflows and prompt engineering.

    Skills used

    • Technical SEO
    • Local SEO
    • Ecommerce SEO
    • Site architecture
    • WordPress
    • Team mentoring

  3. Apr 2023 — Mar 2025

    Ahmedabad, India

    Diya Infotech

    • SEO ExecutiveMar 2024 — Mar 2025
    • Process AssociateApr 2023 — Mar 2024

    Where it started. I joined in process operations, then moved into the SEO team in March 2024 and learned the craft on live projects.

    • Carried out on-page, technical and off-page SEO to improve rankings and organic visibility.
    • Optimized pages through keyword research, content updates, internal linking and schema markup.
    • Managed social media accounts in support of SEO campaigns and brand visibility.
    • Worked with developers, designers and writers to implement SEO correctly across projects.

    Skills used

    • On-page SEO
    • Keyword research
    • Schema markup
    • Social media

  4. Parallel track

    Alongside employment

    FreelanceIndependent projects, alongside employment

    Outside my full-time roles I take on independent projects across SEO, website development and paid media, from campaign planning and audience targeting to creative testing and ongoing optimization.

    • SEO
    • Website development
    • Google Ads
    • Meta Ads

    Google Ads

    Search, Display & Remarketing · lead generation and customer acquisition

    Monthly budgets
    $2K–5K
    Average CTR
    4–7%
    Average CPC
    $0.80–1.50
    Conversion rate
    5–8%

    Meta Ads

    Facebook & Instagram · lead generation, traffic and brand awareness

    Monthly budgets
    $1.5K–3K
    Average CTR
    2–3.5%
    Average CPC
    $0.30–0.70
    Cost per lead
    $3–8

    Typical ranges across freelance accounts. Client names are not published.

B — Capabilities

What each skill is actually for.

C — Tools

The stack I use every week.

Analytics

  • Google Analytics 4
  • Google Search Console
  • Google Tag Manager
  • Microsoft Clarity

SEO

  • Ahrefs
  • SEMrush
  • Screaming Frog
  • Google Business Profile

Advertising

  • Google Ads
  • Meta Ads Manager

Build

  • WordPress
  • WooCommerce
  • HTML & CSS

AI

  • ChatGPT
  • Claude
  • Gemini
  • Perplexity

D — Education & certifications

Education and certifications

2017 – 2020

Bachelor of Computer Applications (BCA)

Jai Narayan Vyas University, Jodhpur

  • SEO Training Masterclass

    Udemy

    Feb 2025

Technical background

A computer-applications degree, full-stack training and security certifications. They sit behind the marketing work: they're why I read a site's code, server responses and structure as comfortably as its copy.

  • Full Stack DeveloperGrras Solutions (P) Ltd, Ahmedabad
    Jun 2023
  • Certified Penetration Testing ExpertPristine InfoSolutions Pvt. Ltd.
    Apr 2022
  • Certified Information Security & Ethical HackingPristine InfoSolutions Pvt. Ltd.
    Sep 2021

● Hiring?

Looking for an SEO whocan start on Monday?

I'm available immediately for full-time SEO and digital marketing roles in Dubai and across the UAE. Send the role over, or download my CV and share it with your team.

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